Air Jordan 3 OG “Black Cement” (2024) — DN3707-010
Air Jordan 3 OG “Black Cement” (2024) — DN3707-010
Air Jordan 3 OG “Black Cement” (2024)
The Air Jordan 3 OG “Black Cement” is one of the most revered sneakers in the history of Jordan Brand — and the Holiday 2024 retro brings it back in its most faithful form yet. This release pays direct tribute to the original 1988 Jordan 3 that changed sneaker culture forever: the shoe Michael Jordan wore when he won the 1988 NBA Slam Dunk Contest, the shoe that introduced the world to the exposed Air unit, and the shoe that first featured the iconic elephant print. The 2024 OG retro restores every detail that purists demand, including the coveted “Nike Air” branding on the heel.
Colorway Details
- Colorway: Black / Cement Grey / White / Fire Red
- Style Code: DN3707-010
- Release: Holiday 2024
- OG Feature: “Nike Air” heel branding restored
Design Features
- Tumbled Black Leather Upper: Premium tumbled black leather construction — the same material profile as the original 1988 release, delivering a rich, textured look that ages beautifully.
- Iconic Elephant Print Panels: The AJ3’s signature textured elephant print overlays on the toe and heel — the detail that defined the silhouette and has never gone out of style.
- “Nike Air” Heel Branding: The OG detail that purists have demanded for decades — the “Nike Air” script on the heel tab, restored exactly as it appeared on the original 1988 pair.
- Exposed Air Cushioning Unit: Visible heel Air unit — the revolutionary design element that Tinker Hatfield introduced to the world on this very silhouette in 1988.
- Cement Grey & Fire Red Accents: The classic Cement Grey midsole and Fire Red Jumpman and outsole accents complete the original Black Cement color blocking.
Collector’s Perspective
The “Black Cement” is not just a colorway — it is a cultural artifact. The 2024 OG retro with “Nike Air” branding is the version collectors have been waiting for: a faithful, uncompromising tribute to one of the greatest sneakers ever made. If you own one pair of Jordan 3s, it should be this one.